In this revolutionary presentation, Doug Dayton, the best selling author of Selling Microsoft and Total Market Domination, describes a straightforward evaluation process that your company can use to help it identify its best sales practices and reengineer its sales and marketing infrastructure.

This program will be tailored to address your key objectives.

Presentation topics may include:

• Compile the information that your company needs to achieve total market domination.
• Profile your customers – identify the key factors that drive your customer’s purchase decisions.
• Develop a marketing story that is clear, concise and compelling.
• Develop a marketing plan that engages your sales team.
• Build "mindshare" by establishing profitable strategic business partnerships.
• Use Client-Centered communication techniques to build market momentum.
• Adopt a Client-Centered approach to marketing.
• Use e-mail marketing, sales force automation and the Internet to leverage your selling efforts.
• Develop a customer service and support model that drives new business.

For greater impact... distribute a copy of Total Market Domination to each attendee.

Doug Dayton’s presentations are effective because he inspires his clients to succeed!